Becoming a Social Media Manager is awesome! Its a great a way to build relationships with business owners from many different backgrounds. Being a social media manager is also very lucrative. However, finding customers who can afford your services can be difficult. Let's discuss 7 Ways to find social media manager clients.
First, you can find clients on Craigslist. Simply go to the home page click your city in the search bar and type social media managers and make sure the field is in jobs. Take a look at each job and their specifications. Once you find a job you like send a resume with links to your social media. I would suggest sending at least 10 resumes per day and at the end of the week you will have sent 100 resumes! That is at least 5 to 10 jobs per week.
Number two is LinkedIn. You can find great companies on LinkedIn who are actively seeking social media managers. Simply type social media manager in the search field and then scroll to the jobs page. You can also find businesses on LinkedIn that may need your services and inbox them directly. All you need is a pitch that really works.
The third best option is Indeed.com. Indeed is an actual job search engine where you can find tons companies that are hiring. That is why I highly suggest Indeed. Simply type social media manager in the search field and choose your city. Next scroll through the list of available jobs and qualifications. If you see a job you like click apply now and Indeed will give you the next steps.
You can also find businesses that need your services on Groupon. Groupon is a website where local businesses can list their services at discounted rates so that they can receive more sales. The problem is not only are these businesses listing their services at lower rates, they also have to pay Groupon. If a business is that desperate to reach new customers that they are willing to give away 30-50% of their profits they should have no problem speaking to you about a better option such as social media.
Simply visit Groupon.com and look at the local services available. Take note of the businesses you see. Next, take a look at their social media pages to see if they are actively using social media. You can find this information by doing a quick Google Search. You will find many businesses have not used social media and some who haven't even activated their accounts. Lastly, send them an email, or you can text or call them. If they do have social media you can even send them a direct message.
You can use this same method with Angie's List. Angie's List is a Home Advisor Board where potential customers can find local businesses, see their ratings, and get a better understanding of what working with that business will probably be like. The problem with Angie's List is they charge businesses to be on the first 3 pages. So if a business doesn't pay up that business can suffer bad ratings. You can reach out to these businesses and let them know the alternative option to marketing their business, social media.
Another great way to find businesses is through Google. Google My Business allows business owners to list their business on Google platform. This is great because most Internet users use Google Search when looking for business and services near them. However, some small businesses either don't take full advantage of this free feature and others have bad reviews. So again, you can find businesses who aren't showing up on the first 3 pages of a Google Search and send them invitation to work with you.
Simply type your niche in the search bar, and Google will list all businesses related in your area.
Skip to the 4th page and begin taking note of businesses with no website, bad reviews, or missing information. Next do a Google search of each business you wrote down. Lastly, let them know what you offer.
You can use these same methods for businesses on Yelp, Yahoo, and Bing. The key is making sure you do your research so you know their problem areas. So, when you when you reach out to them you can provide solutions. When it comes to finding potential social media manager customers you should remember they are all around you. All you have to do is research and reach out.