This guide is to help you bring clarity as to what you want to offer, and how to grow your social media management business to a 6 Figure business.
YOU HAVE TO CHOOSE IF YOU WANT TO BE A SOCIAL MEDIA MANAGER OR A SOCIAL MEDIA MARKETER
SOCIAL MEDIA MANAGERS MANAGE SOCIAL MEDIA WHILE A SOCIAL MEDIA MARKETER CREATES STRATEGIES FOR MARKETING USING SOCIAL MEDIA.
SIMPLY PUT A SOCIAL MEDIA MANAGER EXECUTES
AND A SOCIAL MEDIA MARKETER CREATES THE STRATEGIES
The true issue with most business owners are they opt for a social media managers to help them post and create content. But without other marketing in the background, they will see no real results and if they do it will simply take too long to turn that into a profit.
Because Social Media Management needs marketing.
You can not strategically reach your target audience with content if you don't know who or what your target audience is. This is something most social media managers have no knowledge of, and therefore, can't create content that really resonates with their clients audience. In the end it becomes a lot of guess work.
Social media managers are replaceable as anyone can do their job. On the other hand social media marketers have a skill that is not so easily available.
The more you want to be paid the more skill you need. You are getting hired to get results. People always say that you can’t promise results, but what other services do we pay for with only hopes of getting what we wanted?
I mean can you imagine going on Amazon and buying something with only a hope that it will come?
That is the same thing for business owners, why would they spend $1000 and sign a 3 month retainer if all they can do is hope you will get results?
Again, this shows the difference between a social media manager and a social media marketer.
You can view our pricing guide here.
Find and Secure Clients
POTENTIAL CLIENTS ARE LITERALLY EVERYWHERE. IF THEY HAVE A BUSINESS CHANCES ARE THEY NEED MORE CUSTOMERS. HOWEVER, A LOT OF BUSINESS OWNERS HAVEN’T COME TO REALIZE THAT SOCIAL MEDIA CAN HELP BRING THEM BUSINESS. SO, HAVING A WAY IN THE DOOR IS SUPER IMPORTANT.
THESE ARE THE 3 SERVICES I USE TO GET IN THE DOOR FOR SOCIAL MEDIA MANAGEMENT CLIENTS
THESE ARE THE PRICES I USED WHEN I DIDN'T HAVE ANY CLIENTS AND WANTED TO GET STARTED.
*$99 WEBSITE $99 SEO $99 FUNNEL
THIS WORKS BECAUSE....
* BUSINESS OWNERS ARE AWARE OF THESE SERVICES
* IT’S EASY TO SPOT BUSINESSES WHO NEED THESE SERVICES
* IT’S EASY TO REACH OUT TO THEM.
Now you are probably wondering how can I offer these services if I don't know how to do them? That is why I suggest all social media managers team up with a digital marketing agency, freelancers, or white labels.
Personally, I use a white label agency called ProjectMyTeam. I've been with this company for 2 years and I can honestly say this is why I have a six figure business. Pretty much every business I reach out to has no problem paying for the services I mentioned above.
How it works
It's very simple.
The client pays me $99. I pay ProjectMyTeam $50 bucks, to complete the Website, or the SEO etc. They complete it, the client's happy and then I offer my social media manager services.
This will help you get your first 3 clients. I recommend pricing $300-$500 for social media if you are just a beginner. It's an easy sale.
Today, I charge $2000 for websites $1500 for SEO and $1000 for Funnels. And my monthly social media packages range from $800-$3000. But this is only possible with proof, testimonials, and raving fans.
Now that you know how to approach businesses with an offer they can't refuse let's discuss where you can find them.
Click here to learn more about where to find clients.
Once you know where to reach clients and what to offer you need to learn how to secure them.
The next lesson will show you how to secure clients.
Psychology Behind Sales
IT IS REALLY IMPORTANT TO UNDERSTAND THE PSYCHOLOGY BEHIND SELLING.
#1 YOU HAVE TO SELL CUSTOMERS YES CONVINCE THEM.
#2 WHEN YOU GET CUSTOMERS YOU HAVE TO BE ABLE TO GET THEM CUSTOMERS BY SELLING VIA SOCIAL MEDIA.
IF YOU KNOW WHAT MAKES PEOPLE BUY YOU CAN STRUCTURE YOUR BUSINESS AND YOUR CLIENT'S BUSINESS IN A WAY THAT YOUR TARGET AUDIENCE MUST BUY.
4 REASONS WHY PEOPLE BUY
BEING ABLE TO SHOWCASE THEIR PROBLEM AND YOUR SOLUTION IS HOW YOU WIN OVER CUSTOMERS.
3.Your trustworthiness and reputation.
YOU MUST HAVE TESTIMONIALS, REVIEWS, PROOF, CASE STUDIES. PEOPLE SIMPLY WON’T BUY FROM YOU IF THEY CAN’T TRUST YOU. LIKEWISE MAKE SURE YOUR CUSTOMERS HAVE THESE AS WELL.
4.Make transactions easy, safe, and secure.
NO ONE WANTS TO GO THROUGH THE HUSTLE AND BUSTLE OF TRYING TO GET THEIR MONEY BACK. SO MAKE SURE THAT YOU OFFER A SEAMLESS AND EASY TRANSACTION. SQUARE IS SUPER AWESOME. THEY OFFER 100% BUYER AND SELLER PROTECTION/ (SIDE NOTE) THEY ALSO OFFER AN AMAZING CAPITAL LOAN PROGRAM. BUT THERE ARE MANY GREAT PROFESSIONAL OPTIONS. CASH APP IS NOT PROFESSIONAL.
SELLING IS THE ART OF PERSUASION WE WANT TO BE ABLE TO PERSUADE OUR CLIENTS AND OUR CLIENT’S CLIENTS.
Working with Clients
ONCE YOU GET YOUR CLIENTS YOU WILL NEED TO CREATE A SYSTEM.
MY SYSTEM IS AS FOLLOWS:
(CLICK ON EACH TEMPLATE BELOW TO EDIT AND BRAND FOR YOUR BUSINESS)