How much do you want to make? That is the number question you should be asking when it comes to figuring out what to price your social media management services. Once you have a number in your head remember that you have to bring real quality to get paid real money. Let's discuss How to Price Your Social Media Manager Clients.
Businesses and entrepreneurs can find social media managers on Upwork for as low as $5 per hour. And the truth is some of these workers provide pretty okay work. But as you go on your journey you should know that not every customer is your customer and that is okay too.
When it comes to pricing your services follow these 3 steps.
Number 1. Remember the goal of hiring a social media manager is to get results. And the number one result most business owners want is more sales. So ask yourself can you get your clients results? Yes or no. If you can't 100% say yes than you are not an expert at what you offer and that's ok. But it is not okay to expect expert rates with non expert work.
Number 2. Keep in mind what a customer is truly worth. Take a look at this example.
AN AVERAGE HAIR SALON CLIENT VISITS THE SALON ONCE PER MONTH
THE AVERAGE HAIR SALON PRODUCT IS $100
THE AVERAGE CUSTOMER STICKS WITH THEIR STYLIST FOR AT LEAST 5 YEARS
SO ONE CUSTOMER IS WORTH $100 PER SERVICE X 12 MONTHS IN A YEAR X 5 YEARS = $6000
Number 3. How many customers can you really get your client? 1 per month? 10 per month? More? That is the question, and once you know your average amount, you will really know how much you should price your services.